Cybersecurity is an essential component of any business. However business leaders must implement these systems in a proactive manner and with caution, as they could be targeted by cyberattacks. Business development involves identifying new opportunities, developing and maintaining relationships with customers, creating strategic partnerships, and establishing strategies to boost profits. It affects virtually every department of a company from human resources to marketing.
To address the research question of how a company’s cyber security adoption influences its performance, we studied the impact of various organizational, technological, and environmental factors on an company’s desire to adopt these technologies. We utilized the TOE framework to assess the impact of these variables on the willingness of organizations and their capacity to adopt cybersecurity digital storage solutions for business strategic market positioning technologies.
The TOE framework comprises four components: (1) perceived usefulness, (2) perceived ease of use, and (3) observational capability. We found that these three variables have influenced the intentions of companies to adopt cybersecurity techniques, as well as their performance. Additionally, competitive pressure as well as vendor assistance have also had a positive effect on the willingness of companies to take on these technologies.
Cyberattacks are more frequent and could cause serious damage to businesses’ reputation, finances, and operational capabilities. Fortunately, the most up-to-date cybersecurity technologies can help businesses steer clear of these scratches and boost their financial performance. It’s time for a change in mindset, from seeing cybersecurity as a costly defensive expense to accepting it as a key business function that drives growth.
Bec Geyer