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About three GPS-created relationships programs used by MSM (Grindr, PlanetRomeo, Scruff), simply available because of the cell phones (we
Methods
Our very own strategy contains about three parts one to happened with the additional and you can partly overlapping schedules (given that shown on the timeline within the Shape step one ): (i) a promotion revealed for the MSM dating applications and you can websites, (ii) advertisements on websites from homosexual events and you can clubs and you may (iii) a good poster and you may postcard-founded strategy in the clubs and intercourse-on-premise locations and you will during the a homosexual-lesbian highway festival. On the strategy on the relationships applications and you can websites, i calculated the new frequency out-of adverts revealed and click-as a consequence of pricing (CTR) and investigated brand new independent effect of style and you can system toward amount of presses playing with a terrible binomial regression design. We examined brand new procedures? achievement because of the the arrive at (i.elizabeth. quantity of impressions, quantity of presses towards the a post, level of webpage visits on the SOHSA break out website) and impression (expertise in the newest break out regarding MSM community and you can decrease in the number of instances) playing with a survey within a gay-lesbian highway event and you will comparing new episode direction with other places.
Page visits on English and you will Italian language sorts of the latest SOHSA break out site a week, with regards to tricks circulated throughout the a hepatitis A great episode certainly one of men that have sex with guys, Berlin, 2017 (n = 17,163)
Campaign towards dating apps and you can other sites
e. mobile devices, tablets), and you may a bundle out of eight websites accessible of the mobiles and you may desktops have been as part of the campaign over a period of step three days. Advertising towards the Grindr, PlanetRomeo together with web site package had been demonstrated which have slightly different running moments ranging from ;thirteen, the research several months), targeted at profiles whoever GPS is actually located within the geofence of Berlin at that time this new post try found.